Making of the short movie "9:30am"

Thursday, July 30th, 2015 by Rory Fellowes

 

 

 

An Interview with Alfonso de la Cruz, 3D artist and creator of "9:30am"

Alfonso de la Cruz and his fellow workers at Jellyfish Collective S.A. de C.V. are all natives of Juarez on the Mexican side of the border with Texas, a town known, sadly, more for its history of violence than the good families and people who are the great majority of its citizens.

“Our main goal was to put the name of our city Juarez in a better shape around the world, but starting with the rest of Mexico. So doing the kind of work that is mostly made in Mexico City, a city with a very bad reputation like Juarez, was a first step to start making people see our city as a place that wants to develop, and that not everything is about violence here."

“We were born here and we’re proud of our families, friends and the life this border zone has given to us.”

 

 

 

The film is the elegantly told story of a small boy having his breakfast, brought to him by the unseen (except for her hand) woman he lives with, at 9:30am, and the dreams and ideas that come to him in the process.

 

 

 

“I was raised by my great grandmother and almost everything that happens in the short film happened to me in real life. Being raised in that way helped me to understand life in a special way. I wrote the story at night over about two weeks and almost at the same time I made a rough storyboard. 9:30 in the morning is the time when I used to have breakfast with my great grandmother.”

 

 

 

The look of the film is particularly attractive, carried through to every detail, and giving the whole film a certain magical quality.

“The main idea was to use warm colours like in the morning, when the birds are outside chanting and the sun light passes through the windows and tints everything in an orange colour.”

 

 

 

The style, which to my eye has a definite feel of Latin America, bold colours and smooth surfaces, was in fact, according to Alfonso, the result of technical demands, or rather, the technical limitations of the ambitious members of the company. “None of us were animation professionals, so we designed everything to be easy to develop.”

“9.30am” took around ten months to complete. There were seven people in the company, of whom only three had any experience with 3D software. Alfonso told me that there was no other company producing 3D work in Juarez, that that sort of work is only done in Mexico City, so the three who understood the process had to find a way to communicate their knowledge to the rest of the crew. The film was their training programme, and the basis on which they designed their pipeline and workflows.

 

 

For this reason it was useful for the company, which was formed for the purpose of making “9.30am”, to start out with a project of their own, without a specific deadline, or at least, not a deadline with penalties if they missed it (in the end they missed their delivery date by a month, largely because only two of the team could do the lighting, and there was no time to train the others in that skill).

Everything was created in Autodesk Softimage, rendered with Arnold, and composited in Nuke.

 

 

As so often, adversity was their friend. Whatever the reasons for their design and execution decisions, they have made a film full of originality and charm.

 

 

 

Rendering with Rebusfarm

They came to RebusFarm for their rendering. This was what led me to ask to talk to Alfonso about the project. I asked about the render process. His answer was as gratifying as it was expected.

“Our render process was extremely easy and practical with RebusFarm. The RebusFarm system is literally like magic. Render times were different on every shot, but usually once I submitted a shot, It took from around 10 minutes to an hour to be ready on RebusFarm. Render times in the studio machines were around 2 to 3 hours per frame.”

 

 

“We made some calculations about how long it would take to render everything with the 7 computers at the studio and it was like, 22 years!”

Once again, RebusFarm proves itself an invaluable asset to any studio and particularly to small studios with big ideas, such as Alfonso de la Cruz and his team at Jellyfish Animation.

Having already won Best Animated Short Film at FICM last year, “9.30am” is currently being shown in competition at several festivals, so it won’t be released online for a while yet. It was recently shown at GIFF, the Guanajuato Film Festival. The next showing will be at Ottawa Animation Festival, and after that it will be screened at Mar de Plata in Argentina.

 

Meanwhile here is the trailer, and with it, best of luck to the team at Jellyfish Animation in Juarez.

 

 

 


 

SIGGRAPH 2015: We're coming!

Friday, July 3rd, 2015 by Nadine Obst

SIGGRAPH 2015: We´re coming! - Los Angeles 9.-13. August 2015

The SIGGRAPH conference and exhibition is a five-day interdisciplinary educational experience including a three-day commercial exhibition attracting hundreds of exhibitors from all over the world. The conference also hosts the international SIGGRAPH Computer Animation Festival, showcasing works from the world´s most innovative and accomplished digital film and video creators.

Certainly, RebusFarm will be there as an exhibitor! Preparations are running and we are happy to meet you there at our stand 536!

We´ll prepare a raffle to win up to 1000 Renderpoints every day!

Should you be interested in visiting us, please contact This email address is being protected from spambots. You need JavaScript enabled to view it. and we will put you on our list and send you an invitation.

 

We look forward to seeing you there!

 


 

3D Artist of the Month July 2015

Thursday, July 2nd, 2015 by Margarete Kitel



We are happy to introduce you to our Artist of the Month July 2015: Vic Nguyen, a freelance illustrator from Vietnam, specialized in Architecture and Interior Design.

Vic has graduated from „Hue College of Art“ in 2010 and has his own studio in Da Nang.

Have a look at his marvellous creations yourself:

https://www.behance.net/vicnguyendesign
https://www.facebook.com/Vicnguyendesign/photos_stream

Constantly focussing on improving himself, he is interested in various art forms, getting his inspiration from photography, paintings but also from the work of other artists such as Peter Guthrie or Bertrand Benoit. Vic Nguyen says: „ I need to have the eye of an artist...“

„Villa in England“ proves his aesthetic understanding, using a nostalgic look especially focussing on the play of light and genuine colouring. He created his winning image in 3D Max and did the final corrections in Photoshop.

Numerous awards pave this young man's career. Just naming a few, he has been “Best of Month Renenbekerman 2013” and “Best work of the Month CG 3D World 2013-2014” And now, finally also landing our competition and being supported by RebusFarm the whole month of July.

Congratulations and thank you for your amazing work, Vic!

If you want to be our next winner in the upcoming month August, just visit our facebook page, upload one of your self-made 3D images and send us a personal message with your email address. We'll choose the best image and will contact the winner.

 


 

At Home with 3D artist Alexandre Jarek

Thursday, June 11th, 2015 by Trevor Hogg

 

 

A native of France who was surrounded by art, music and films growing up, Alexandre Jarek studied architecture at the CREAD Institute while self-educating himself on the skills required to become a CGI artist. “I started doing 3D Artworks because of my studies. I studied interior design for 4 years and I firstly used 2D artworks [drawings, sketches] to represent my concepts. But gradually I became more interested in using 3D tools which were more flexible than 2D.” The Internet was a great source of education. “There are a lot of good blogs where it is easy to find great resources such as Ronen Bekerman’s Blog, 3DTotal, and CGArchitect. You may also find online trainings such as courses by Grant Warwick. I started with CGTuts and especially, tutorials made by Ben Tate.”

Read more... 

3D Artist of the Month June 2015

Tuesday, June 2nd, 2015 by Margarete Kitel

We are happy to announce that the 3D Artist of the Month competition is back on our facebook page!

The first Artist of the Month is Dimitar Gongalov with “Loft Office”, a great interior visualization.

He created this image in 3ds Max 2014 with V-Ray and did the final corrections with Photoshop. Dimitar Gongalov works a lot and likes to pay attention to detail, lightning etc. Creating a mood or presenting a feeling/emotion through his images is very important for him.

Dimitar says: “...I try to improve my skills each and every day, stay passionate ... if you lose that passion everything becomes mediocre.”

That passion came definitely through with that image. Great work!

We asked Dimitar to tell us more about his project: “This project is a team effort of my studio - Cholakov - Gongalov architects with great support from my studio managing partner arch. Victor Cholakov. “
“This image is a part of a set of product (catalog) visualizations to present a leading office furniture company its office tables. Our task is to create cool interiors that can present the company items in the best way possible. Images will be used instead of real photos for company printed catalogs and flyers. This particular image is made only for personal pleasure... “

Congratulations and thanks for this great work, Dimitar!

If you want to be our next winner in the upcoming month July, just visit our facebook page, upload one of your self-made 3D images and send us a personal message with your email address. We'll choose the best image and will contact the winner.

 


 

Making the short movie "TWO WORLDS"

Monday, April 20th, 2014 by Rory Fellowes

 

An Interview with ANDY LEFTON, freelance 3D and VFX generalist

After completing his college degree early this century, Andy has accumulated a wide range of qualifications around his central focus on 3D and VFX. He has, as he puts it "experience as a creative director, CG supervisor and everything in between."

Read more... 

RebusFarm 2.0 - Release

Monday, February 2nd, 2015 by Margarete Kitel

 

We are happy to announce our new Software RebusFarm 2.0. Many years of experience and close cooperation with our customers has helped us to advance our render service to meet the user needs.

The new automated render technology is designed to provide a seamless experience and to get you up and running in a matter of minutes. The monitoring of render jobs and the communication between the user workstation and RebusFarm is now in real-time!

 

RebusFarm 2.0 will work parallel with the prior manager for four weeks.  Please use the four weeks to change over.

It is not possible to use Rebus Manager and RebusDrop at the same time. If you want to use one of the programs please close the other one first.

 

Download RebusFarm 2.0 here.

 

The new system RebusFarm 2.0 consists of three components:

RebusDrop - enables the upload and download of the user data  

Farminizer - an advanced plugin for your 3D software that makes sending error-corrected renderjobs easy

ControlCenter - for monitoring your jobs using any browser on any device

 

 Features

  • Easier and faster workflow 
  • Faster upload and download
  • Secure file transfers via sftp and added firewall compatibility 
  • Easy access to your jobs from anywhere (ControlCenter)
  • You can now edit your online jobs and export new jobs even if there are still projects downloading/uploading. No needs to wait until all of your projects are uploaded anymore (ControlCenter/Farminizer)
  • All updates are done automatically in the background. No time-killing local software updates anymore
  • Notifications about your render jobs in the system tray (RebusDrop)
  • More flexible priority changes: the priorities (economy, business, premium) can now be changed before the job starts to render or while it‘s rendering (ControlCenter)
  • Faster project export - while working on scenes the Farminizer already uploads relevant files in the background without impacting the user's workflow, so most of the files will already be uploaded when submitting the render job. (optional)

 

Take a look at how it works using 3ds Max as an example:

More tutorials how to use RebusFarm with other 3d applications click here.

Please note that we don't have tutorials for each software right now. We will upload the missing tutorials as soon as possible.

Thank you for your understanding.

 


 

X-Mas Special 2014

Friday, December 19th, 2014 by Margarete Kitel

Between December 20th and January 4th each render is only charged 50% of the Renderpoints it would usually use.

Don't miss out on that special offer and let your jobs render over the holidays!

 


 

VFX Breakdown - Movie "ENTITY"

Friday, November 28th, 2014 by Margarete Kitel

Check out the VFX Breakdown of ENTITY. The VFX was created by IMAGE IN WORK.

Earlier this year we intervied Laurent Fumeron the, 3D Artist about the creation process of ENTITY. I case you missed it, you should check it out here.

 


 

AXYZ Design Meets Chaos Group

Wednesday, November 26th, 2014 by Margarete Kitel

AXYZ design, announced the integration of their libraries within Chaos Group's V-Ray for SketchUp and Rhino. This release gives SketchUp and Rhino Users access to the Metropoly 3D Ready Posed Human Characters Catalogue and offers users the benefits of adding 3D characters to their renders.

 

Main benefits:

Forget post-production - Thanks to instant integration in the scene, retouching is not required, as interaction with the scene’s lighting is automatic.

Simulate photographic effects - Render motion blur and depth of field, even through transparent objects.

Render from any angle - New views can be rendered without the need to add people and match perspective in post-production.

Create stereoscopic images and immersive virtual spaces. Scenes including 3D characters can be exported to real time engines or used to render stereoscopic images.

Use simple materials - Besides realistic photographically derived textures, simple materials like plastic, metal and plaster, found in traditional architectural scale models can be used.

 

AXYZ design CEO, Diego Gadler says, ”Partnering with Chaos Group gives us the chance to move forward on our commitment to provide artists with the best 3D characters in the industry. We are excited about what this collaboration brings for the future, with a new and expanded user base.”

Chaos Group Product Manager, Corey Rubadue says, “Partnerships like this are invaluable for the V-Ray community. SketchUp and Rhino artists now have easy access to quality digital people and can focus more time on design and communicating their ideas.”

 

 


 

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